Momentum is the industry & alumni magazine for the Department of Mechanical & Industrial Engineering. This being the first issue, all design, rationale and structure needed to be considered and established.

Impact is the Department of Materials Science & Engineering at the University of Toronto’s alumni and industry magazine. Published annually, the magazine features the talent and commitment of our alumni, faculty, students, and staff to engage our external stakeholders, industry associates, and the engineering community-at-large.

My role was to reinvent the magazine with an elegant, modern look using well considered type, layout and photography. Establish a cohesive design language from which future issues would draw upon. I worked closely with the editor from the very beginning while expanding the publication to twice its previous size. Provided additional support in the form of art direction and photography to achieve the project objectives more efficiently.

Some simple custom covers for personal media files. The original artwork was mostly terrible and from wildly variable sources. Images were sourced from the web and then manipulated.

The concept was to use colours, imagery and a level of simplicity in all communications that would engage busy working professionals. Achieve this with a strong grid-based modern style and dark rich colours that lend themselves to easy information delivery. Quickly develop a visual system that would function accross various mediums and programs. Because of a merger within the faculty these new materials needed to be produced in the middle of a busy course schedule. We worked closely with members of the marketing and programing teams to ensure this solution was cohesive and complete. The design of these initial pieces was key to getting everyone onboard with the new approach.