Momentum is the industry & alumni magazine for the Department of Mechanical & Industrial Engineering. This being the first issue, all design, rationale and structure needed to be considered and established.

Impact is the Department of Materials Science & Engineering at the University of Toronto’s alumni and industry magazine. Published annually, the magazine features the talent and commitment of our alumni, faculty, students, and staff to engage our external stakeholders, industry associates, and the engineering community-at-large.

My role was to reinvent the magazine with an elegant, modern look using well considered type, layout and photography. Establish a cohesive design language from which future issues would draw upon. I worked closely with the editor from the very beginning while expanding the publication to twice its previous size. Provided additional support in the form of art direction and photography to achieve the project objectives more efficiently.

Some simple custom covers for personal media files. The original artwork was mostly terrible and from wildly variable sources. Images were sourced from the web and then manipulated.

These are designs from various stages of development. Work on this project also included front-end coding, cms templating, a user manual and training.

I used a highly modular grid based design to allow for endless design variation across multiple mediums. By using minimal design elements it to allowed the content to be the main focus. I created unique instances of this single design that would be distinct among the group without having the benefit of different logos or marks.

I was able to achieve a high level of execution while using a very rigid content management system. Additionally, I worked closely with the content creators from the very beginning to better understand the needs of the staff that would ultimately populate the sites.